NEA BRIEF

  The main concept for my magazine is to attract the audience and inspire the younger generation to dress as bold or as little as they wish. This also reinforces the idea of self-love, confidence and being yourself. The main theme and genre of my magazine is trending fashion and beauty. I’am certain that this theme will attract my target audience as the younger generation will understand and be the most familiar with the most recent fashion trends in today’s society. The concept of my magazine will fit into the core values of the institution Iam working for as Hearst magazines (the company Iam working for) specialise in fashion and beauty photography and magazines therefore I believe they will be interested. As well as the fashion and beauty genre of my magazine fitting the brief of a lifestyle magazine. I believe the mise-en-scene I use within my magazine will appear modernised by using a sans serif font as well as younger models to match the young target audience. I believe my ma...

  

  WHO ARE THEY? - get to know the models... Name: Genie Young  Gender: Female Age: 20 Features: Brown Hair/Brown eyes Life: Genie started to dance at the age of 6 and has had a passion for it ever since. She attended CAPA dance college during her educational period however before this she trained to dance at Butterfly Dance Studios from the start of her dancing career. She models as a part time job and has a huge passion for fashion. She enjoys to colour coordinate her clothes from top to bottom as well as basing her makeup on the style of her outfit. She has 2 sisters making her the middle child as well as this she has a pet dog named Shaggy. She has just recently passed her driving test and now wishes to travel to Paris with her best friend Eliza. Genie grew up on a farm in Yorkshire with her mum, dad and two sisters. Because of this Genie has a love for animals and is very caring. She was taught at a young age how to care for all the animals especially how to feed...

  Audience Profile Target Age : 16-25 Gender : Male+ Female Wider interests : fashion, social media, celebrities, latest trends, beauty/makeup, photography. Lifestyle : Student, enjoys shopping, spending time with friends, dancing, photography, fashion, music, social media, concerts, spending time with family. Products they like :   iPhone, MacBook pro, Ariana Grande perfume, H&M, Versace, Louis Vuitton, Victoria Secret, Fenty Beauty lip gloss, Ester lauder makeup. Celebrities they like : Ariana Grande, Billie Eilish, Rhianna, Selena Gomez, Jess Glynne, Lay Gaga, Justin Bieber, Ant and Dec, Chris Brown, Jason Derulo, Brent Fayyaz, Daniel Cesar, Chloe Moretz, Bruno Mars. How will your product use media language to target your specific audience? I will use striking and bold colours to draw in the audience as well as using models the same age as the target audience so the magazine appeals to them so they can relate or aspire to be them. I will use the name ‘Te...