NEA BRIEF

 

 Product 1 My magazine will be called 'TENDANCE' , this name was chosen because it is a French word which translates to 'trend' this will be memorable to the audience as the deeper meaning is interesting and links to the idea of fashion and trends of today. The word Tendance also holds the meaning of a trace of some quality in a persons character. This is a statement in itself as the magazine brand can hold the idea of ones individuality and everyone having their own special qualities that make their personality unique. The masthead will be conventional and bold at the top of the cover, which is usually seen in the majority of mainstream fashion magazines. The house style will be vibrant yet simplistic , this will reflect the target demographic by being bold and easy to read, as the target audience is 16-25 year olds of an AB social class. The main colour for the brand name of  'TENDANCE' will be black with the font being impact. However, on each cover this will...

 

  The main concept for my magazine is to attract the audience and inspire the younger generation to dress as bold or as little as they wish. This also reinforces the idea of self-love, confidence and being yourself. The main theme and genre of my magazine is trending fashion and beauty. I’am certain that this theme will attract my target audience as the younger generation will understand and be the most familiar with the most recent fashion trends in today’s society. The concept of my magazine will fit into the core values of the institution Iam working for as Hearst magazines (the company Iam working for) specialise in fashion and beauty photography and magazines therefore I believe they will be interested. As well as the fashion and beauty genre of my magazine fitting the brief of a lifestyle magazine. I believe the mise-en-scene I use within my magazine will appear modernised by using a sans serif font as well as younger models to match the young target audience. I believe my ma...