Statement Of Intent
Product 1 My magazine will be called 'TENDANCE' , this name was chosen because it is a French word which translates to 'trend' this will be memorable to the audience as the deeper meaning is interesting and links to the idea of fashion and trends of today. The word Tendance also holds the meaning of a trace of some quality in a persons character. This is a statement in itself as the magazine brand can hold the idea of ones individuality and everyone having their own special qualities that make their personality unique. The masthead will be conventional and bold at the top of the cover, which is usually seen in the majority of mainstream fashion magazines. The house style will be vibrant yet simplistic , this will reflect the target demographic by being bold and easy to read, as the target audience is 16-25 year olds of an AB social class. The main colour for the brand name of 'TENDANCE' will be black with the font being impact. However, on each cover this will...